IdeaComb Blog

Evolution of Front End of Innovation and its value

The objective of an organization is to meet the expectations of its stake holders by creating new products & services, improve organization efficiency, create brand image, increase customer’s experience, optimize supply chain and so on. In order to achieve the above objective organizations depend upon innovation (Wikipedia defines innovation as Innovation is the creation of better or more effective products, processes, services, technologies, or ideas that are readily available to markets, governments, and society). As stated ideas become the basis of the entire innovation process; then the subsequent next step is to put the idea into a physical form. (The operative assumption today is that someone, somewhere, has a better idea; and the operative compulsion is to find out who has that better idea, learn it and put into action fast.. Says Jack Welch). Organizations traditionally have solved this puzzle by creating a Front End of Innovation, this means creating a platform which will carry out the activities like generation of ideas, initial screening, opening it for collaboration and evaluation of ideas.

The Front End of Innovation has evolved over a period of time being Suggestion Box (which interestingly is claimed to be in existence since 1895), then organizations moved to Kaizen, after that there were email ids given to the employees and recently organizations started discussing about web based Idea Management Systems which, use a software program to capture ideas and evaluate ideas.

Organizations over the last decade have been using in house built Idea Management Systems only meant for submission of ideas. Then there were creative software product companies who started offering Idea Management Systems where the organizations would install and utilize for their idea generation and evaluation processes.

The value that such web based Idea Management Systems brought to the table were of immense importance namely visibility, transparency, motivation, generation of more ideas, active participation, idea review processes, decision making reports, gamification and many more..
Posted in Idea Management, Innovation Management